London Marathon takes on new sponsor; becomes Virgin London Marathon in 2010

Sir Richard Branson’s Virgin Money has signed a five-year deal worth £17m to become the official sponsor of the London Marathon from 2010.

Virgin Money take over from long-term sponsor Flora for an event which is the world’s most popular marathon.

Branson said: “It’s an inspirational event and raises a fantastic amount of money for great causes and we want to make it even bigger.”

Press accounts report that Branson plans to run in the event as well.

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