Posted by: Joe English | May 18, 2008

London Marathon takes on new sponsor; becomes Virgin London Marathon in 2010

Sir Richard Branson’s Virgin Money has signed a five-year deal worth £17m to become the official sponsor of the London Marathon from 2010.

Virgin Money take over from long-term sponsor Flora for an event which is the world’s most popular marathon.

Branson said: “It’s an inspirational event and raises a fantastic amount of money for great causes and we want to make it even bigger.”

Press accounts report that Branson plans to run in the event as well.

Running Adivce and News
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